People were scanned using functional magnetic resonance imaging (fMRI) while they listened to hours of stories from The Moth Radio Hour. Regression models predict brain activity based on the words the person is hearing. Read the paper describing this research.

The colors on this map show approximately which words cause each voxel (volumetric pixel) to respond (see legend in the bottom left).

Research by Alexander Huth, Wendy de Heer, Tom Griffiths, Frederic Theunissen, and Jack Gallant. Brain viewer by Alexander Huth, made with pycortex software by James Gao.